blooming gorgeous -> doula dee

My very first business name was Blooming Gorgeous. I offered products and services to expectant and new parents. This progressed into doula work where I got to provide emotional and caring support during pregnancy and birth.

2015 - 2018

website requirements

During this time I was aware that I needed an online presence. I needed to have a base where I could provide information on my services, along with a way for people to purchase items. I fell in love with shopify. I had tried a number of different website building platforms. Shopify was the most versatile and I also found it to be the most reliable.

2018 - 2020

shopify career

With my entrepreneurial and shopify experience along with my desire to help others on their journey, working with shopify to support merchants was a logical step for me. Within this challenging role I provided support to thousands of business owners from all around the world.

2020 - 2021

df webdesign 1.0

During my time talking with business owners, I found that there was a deep need for practical solutions. They needed to discuss business growth ideas with someone who was able to implement these changes for them. And so DF WebDesign was born! I'm particularly proud of work done on LeCaveau.ie. They needed to move from wordpress to Shopify, with a view to reaching more B2C customers as a direct result of the lockdowns. There was a large catalog which needed accurate filtering.

2021 - 2023

Client services

I took a little break from freelance work to partner up with Irelands much loved Shopify agency; Milk Bottle Labs. I thoroughly enjoyed working on complex website builds, alongside an incredible team of experts and developers. A few key areas I excelled in were; complex shipping setting implementation, navigation, filtering, new builds & theme upgrades.

2023 - 2024

E-Commerce Managent

In 2023 I was presented with the opportunity to deep dive into a single website. During this time we upgraded to 2.0 theme, launched new products, launched ticketed events, ran promotional offerings, and facilitated a hugely successful Black Friday flash sale.


df webdesign 2.0

I have now come full circle back to my business owner/freelancer roots and am available to help business owners with their Shopify needs. I have a particular interest in improving navigation & filtering, and I just love upgrading stores from 1.0 to 2.0 themes. A recent example of these offerings combined can be seen over on shesfabulous.co.uk. We implemented a fresh new look with an upgrade to a 2.0 theme, revamped the navigation, added filtering to the collection page and fleshed out the footer.

If this sounds like something you need, do get in touch.