2015-2018

Blooming Gorgeous to Doula Dee

My entrepreneurial journey began with Blooming Gorgeous, a business offering products and services to expectant and new parents. As I became more involved in providing emotional support during pregnancy and birth, I transitioned into doula work under the name Doula Dee.

2015 - 2018

Discovering Website Needs

During this period, I realized the importance of having an online presence—a place where I could share my services and allow customers to make purchases. After experimenting with several platforms, I fell in love with Shopify for its versatility and reliability.

2018 - 2020

Growing a Shopify Career

With my passion for entrepreneurship and Shopify, it was a natural fit to join Shopify’s merchant support team. In this role, I provided guidance to thousands of business owners from all over the world, helping them navigate the complexities of running an online business.

2020 - 2021

DF WebDesign 1.0

Through my conversations with business owners, I identified a strong demand for practical, actionable solutions. This led to the creation of DF WebDesign. One of my proudest projects was transitioning LeCaveau.ie from WordPress to Shopify. The move helped them better engage with B2C customers during the pandemic, and we successfully managed a large catalog with complex filtering needs.

2021 - 2023

Partnering with Milk Bottle Labs

I paused my freelance work to join Ireland’s beloved Shopify agency, Milk Bottle Labs. Collaborating with an exceptional team of developers, I worked on complex website builds, focusing on advanced shipping setups, navigation, filtering, and theme upgrades.

2023 - 2024

E-Commerce Management

In 2023, I had the opportunity to manage a single e-commerce site full-time. During this period, we upgraded the site to a 2.0 theme, launched new products, hosted ticketed events, ran promotions, and orchestrated a hugely successful Black Friday sale.

2024

DF WebDesign 2.0

Now, I’m returning to my roots as a business owner and freelancer, ready to assist clients with their Shopify needs. I have a special interest in enhancing navigation, implementing filtering systems, and upgrading Shopify themes. One of my latest projects, ShesFabulous.co.uk, highlights these services—a complete overhaul with a 2.0 theme upgrade, revamped navigation, filtering, and an improved footer.

If any of this resonates with your needs, don’t hesitate to get in touch!