I have just finished a project where I helped a pharmacy update a specific brand section of their website so that they could remain compliant with said brand, and I am going to tell you all about it. I really did enjoy working on this task. I love nothing more than having something to hyper-fixate on.
The task;
-> 93 product pages updated at a product level within the Shopify admin
-> 5 new products added
-> 26 collection pages updated at both an admin level and theme level
-> Home page updates
-> Brand education page updates.
Now, I do have some notes on how things are set up, and suggestions on how to improve.
The store is running on a 1.0 theme version, and this work took around 4 business days to complete. If the store was running on a 2.0 Shopify theme with the right parameters in place, it might have been an hours work for a staff member in house. Not even. It would have been a product export, update of spreadsheet, then re-import. 20 minutes.
Learn more about exporting and re-importing products here -> Shopify help centre | Using CSV
If I were tasked with upgrading the theme, my process would look something like;
-> install 2.0 theme
-> bring current content over to a 2.0 theme
-> data manipulation (move individual pieces of data from within the product description to metafields [how to use, ingredients, brand logo, etc])
-> utilise 2.0 theme ability to build brand specific templates to showcase individual brand assets effectively.
This would require a time and financial investment to get right, after which it will be easier to train the in-house team to maintain and update. Additional benefits would include a fresher overall aesthetic, smarter filtering on collection pages, and a smoother checkout experience for the end user.
Learn more about it from Shopify directly here --> Shopify help centre | Upgrading themes
