Ask not what you can do for your website, but what your website can do for you.
If you're stuck for some inspiration with regards to how your website could look for you, here are two websites I have mocked up to get you thinking.
This of course is only one part of your website. You also get the admin section which is your "back office" where you manage your stock/orders and how the storefront actually looks. You can hire me to build out your store, and I then teach you how to manage it going forward.
Shopify admin layout;